If your website is one of your marketing tools, it is important to be sure it is doing everything it can do generate leads. At the end of the day, it doesn't matter if you are getting 10 or 100 visitors to your website each day if no one is calling or emailing you for more information. There are several ways to convert your website visitors; here are three simple tactics I see many people forgetting to do. They deal with providing relevant information as quickly as possible to your visitors.
1.) Make sure your phone number is in the text of every page. With the number of people who search the internet with their phones, it is crucial to not only have your phone number large in the header (preferably top left) - you need to make sure it is in the content of your website pages too. More often than not, someone will search for a service or product on their phone and want to call. Because the majority of people today have "smart phones," any phone number in text will be a hot link to make their phone call directly. If the phone number is an image in the header, it would require someone to memorize your phone number and go to the keypad part of their phone and call.
When it comes to conversion, speed is the key! Do not allow someone time to search for your phone, make it apparent on every page.
2.) Create landing pages for certain keywords and link appropriately. More and more people are getting very sophisticated with how they search for things in the search engines. At our Denver SEO company, we have noticed that the search volume of long tail keywords has increased over the last 8 months meaning people are getting more detailed with their search terms. What does this mean for you and your seo campaign? You need to accommodate the search trend that is developing.
With the number of people using the internet and search on Google, Yahoo and Bing your website could be one of your biggest marketing tools for your business. As someone who helps business owners improve the way they use the web to help grow their business I often come across similar mistakes no matter what industry or what size the business. We are all so wrapped up in our own business and industry it often hinders us to be objective when it comes to our own marketing.
By: Cade Lee and Nick Hantge
Written by SEO Services
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